The most useful SEO tool to improve your website performance is the Google webmaster tool. It is a free tool that provides information about your website to make improvements. If you are a business owner, it is necessary to use the webmaster tool to track your website performance and provide better SEO efforts.

A website owner without using this tool misses out on great features to gain success. In this article, let us examine the essential features to improve your website SEO with the webmaster tool.

1. Get Notification If A Problem Arise

The Google webmaster tool provides an excellent way to communicate with your search engines. Since direct communication is impossible, the webmaster tool acts as a medium to gain information about your website. 

When you connect your website with a webmaster tool, it helps to notify you if any issue arises in your site performance. Google intimates the issue through the mail. Enable the notification by clicking the Settings option and then select webmaster tools preference. 

2. Know Your Target Audiences

The Google webmaster tool has an option to choose your target audiences. For instance, if your website is a .com or .net site and your target audiences are from the U.K, you can change the site settings on the webmaster tool. 

Go to site settings under the webmaster tool and select Target Users In. After that, choose the destination as the U.K to gather your target audiences under the particular region. Though the .co.uk domain performs better than .com sites, it is a common idea to increase your reach.

3. Keywords To Drive Traffic

Keywords play a vital role in engaging audiences and increasing organic traffic to your website. But how to find the right keywords in the webmaster tool? It is simple! There is an engaging feature called the search queries under the search traffic on the webmaster tool. 

The search queries function contains several features to improve your website performance. Get the keywords that trigger your website performance, along with the CTR, impressions, and average position of the particular word. Using this data, frame a successful PBN SEO campaign to strengthen your website traffic.

4. Track Your Incoming Links

Know the links that point either to your homepage or inner page to detect your website performance on Google. When you identify the links pointing to your site along with the keywords, it becomes easy to develop a quality link-building plan and win the competitions. 

Identify which of your pages grabs more visits and work on the content to make a betterment. If any sudden issue arises on your incoming links, download the latest links to find where the problem arises and remove the bad links.

5. Check The Working Of Google Crawler

If Google fails to access your website, it leads to a decrease in Google rank for your website. Under the Crawl section in the webmaster tool, there are two engaging features to make a successful crawling. 

• Crawl Error: This report helps to identify the broken links in your website or the links pointing to your site from other websites. Correct the broken links once found.

• Fetch As Google: Do you want to know how Google crawls your site? Use the Fetch and Render option to get an idea of your website performance. Also, get a detailed picture of your website performance. 

6. Identify If Your Website Falls Under Penalty

Generally, two penalties arise for your site. One is the manual penalty where a team reviews your website content and imposes a penalty. You can identify and approach them to remove your penalty.

Another is the algorithmic penalty provided by the Google algorithm like Panda, Penguin, etc. It occurs when your website violates any of the ranking algorithms. Rectify it by identifying the cause and monitoring the updates of Google regularly.

Wrapping Up

Do you want to track your website performance? Use the Google webmaster tool to gain information about your website, find your potential customers, and gain a digital presence. The above tips help business owners to use the webmaster tool to monitor their site performance.

According to research, more than 500 million people use Instagram stories daily, which means Instagram stories are an excellent opportunity for businesses to promote their brands or services. 58% of users say they are more interested in brands or businesses after seeing their Instagram stories. 

Whether you are using Instagram for your business or just for creating fun content, stories are essential to growing your followers. Posting an Instagram story is easy, but you don’t want your audience to just tap through your stories. You want your viewers to tap the link button, answer your polls, and go to your Instagram shop to buy products or services. 

Why does Story Views Matter On Instagram?

Instagram story views matter because they deliver a lot of information than your Instagram feed does. Share compelling stories with your most engaging audience, and the more people watch your stories, the more opportunity you’ll have for your business conversions. 

In fact, you should think from your audience’s standpoint to arrive at a clear strategy as to how to get more Instagram Story views more easily. When you do so, you will get answers to the following questions which serve as valuable insights for creating truly engaging content for stories.

• Why do some stories on Instagram get more views?
• Why are my Instagram stories so low?
• How can I increase my story views strategically on Instagram?

A better understanding of Instagram stories will help you create a successful Instagram marketing strategy for your account. If you are not getting enough story views, don’t panic. I’m here to share six Instagram story ideas to get more story views and boost your business growth. 

Idea 1: Share Feed Post With “New Post” sticker

You may notice that your Instagram stories get more engagement than your feed posts. Many users on Instagram only view stories, and they don’t scroll through their Instagram feeds at all. 

To ensure your content still reaches those people, you need to share a new post or Instagram reels to your story and add “New Post” stickers. Additionally, adding some stickers and texts makes your content more engaging. 

Idea 2: Make A Poll And Quiz

Asking your audience to vote their preference using a poll is the best way to engage with your followers, and it is easy with Instagram poll stickers. If your poll refers to products or services, you can add a product link in the same story to increase your business sales. 

Test your audience using quiz stickers on stories and ask them questions about your business or services. It is a fun way to interact with your audience and boost your business reach among them. 

Idea 3: Post Product Photos

Text, stickers, and emojis are the best way to interact with your audience. But sharing product photos with product links can help you to convert your visitors into buyers. 

If you have a great quality shot of your product, consider sharing them with a product link to get more traffic and sales for your business. Fill the link text with something like, LEARN MORE, READ THIS, or SHOP NOW. 

Idea 4: Create A Specific “Ask Me Anything”

AMA or “Ask Me Anything” is often used when a brand asks questions on their Instagram stories. This type of question will encourage your audience to think about your business and make them ask questions. 

Additionally, ask for anonymous feedback, add question stickers, and encourage anyone to message anonymously. This can engage your followers and helps you to get surprising feedback. 

Idea 5: Use Editing Apps 

Many photo and video editing tools are available online, especially on Instagram. So choose the best photo editing app to share great quality photos on Instagram stories.

Apply filters and colour edits to your post and make them look more attractive to your audience. Posting an amazing collage photo about your business gives your audience a great feel about your business or services. 

Wrapping Up

I hope this post has shown how simple it can be to create Instagram story content to boost your business reach and sales conversion. So add these five effective ideas to your Instagram marketing strategy and increase your account reach.