Learn To Level Up Your Marketing In 2023 With Instagram Stories

So, how do you make your Instagram post go viral? Is it Instagram Highlights? As one moment you’re watching and scrolling through your feed, the next you’re making your Instagram reel on Runaway by Aurora.
See? That’s the power of Instagram Reels! It’s the quickest way to become Instagram royalty. Okay, so let’s be real: IG Reels are what really set Instagram apart from the competition.

Reels’ over 1.39 billion monthly users prove that it’s not just the content that matters. It’s the videos themselves, especially the clever, short ones. If you aren’t already on the Instagram Reels bandwagon, you’re among the minority. You should get on your roller skates and dive into that scene.

This visual platform is always changing and improving, but Instagram still hasn’t implemented a way to schedule posts in advance. If you have the right Instagram Scheduler, scheduling and publishing reels is a breeze.

Is it possible to benefit from Instagram highlights? Stay with us until the end, and we’ll cover everything you need to know to start and grow a successful Instagram account, from the fundamentals to the most advanced strategies.

Instagram Highlight Reel 101

Let me introduce you to the fascinating world of Instagram Reels.

Watch 15-second clips of people strolling around, chatting to the camera, and occasionally showcasing a new look. I am not saying this just because I belong to Generation Z; these are truly revolutionary. They’re all you really need to get started with Instagram; they’re brief, simple, and effective.

You will also love Reels if you are like the millions of other Instagram users.

Any Instagram account, from personal to creator, has the option to make a Reel. Here’s how you, too, can create works of art:

Conceive of some concepts for your Reel. Which genre of media do you plan to produce? Who are you writing for, and what do they care about?
Make sure to keep it brief and to the point. Keeping your Instagram Reel to no more than 15 seconds is key, as these videos are meant to be watched in one sitting.

  • Take some risks with your writing. Try to avoid boring your listeners by coming up with some novel ideas.
  • Make use of trending hashtags. Using hashtags is an excellent strategy for expanding your Reel’s audience.
  • Set the tone with some music. Incorporating music into your Reel is a great way to set the mood and increase viewer engagement.
  • The purpose of a reel can range from instructive to informative to simply entertaining.
  • The next step, after deciding on the topic, is to think of a clever and attention-grabbing title.
  • To finish off your Reel, add some fun effects and editing.

Instagram Reel Creation in Easy Steps

A highlight reel on Instagram can be made in a matter of minutes. I’ll give you five simple steps to follow to make your own reels.

  • Open your Instagram account as a first step.
  • Click the plus sign (+) in the bottom-middle of the app.
  • Step Three: Pick Your Reels
  • Fourth, film your presentation. You have the option of either uploading an existing video or recording a new one. Keep your finger on the record button while you shoot. When you start recording a series of clips, you can set a timer to start counting down the minutes until you can start recording the next reel. To stop and restart recording, simply tap the record button. You can then arrange your objects in a straight line by clicking the “Align” button.
  • Fifth, add some sound effects, music, or a voiceover when you’re finished. Emojis and stickers welcome; click the share button to send.

Explanation of the Algorithm Behind Instagram’s Reels

To those who wonder how the Instagram Reels algorithm works, you are among the fortunate few. Why? Because I’m breaking down the mechanics and providing key strategies for success right here.

Instagram now has a built-in video editing and sharing tool called “IG Reels.” Reels’s underlying algorithm takes user interaction into account. There will be a greater audience for your Reels if more people watch and engage with them.

Considerations include a video’s popularity as measured by metrics like its total number of views, comments, and shares. Similarly, the algorithm considers how many people chose to bookmark the video. The accounts you engage with the most and the creators you follow are also considered. Hashtags and trending topics are additional ways to increase your content’s discoverability.

It may seem impossible to get your Instagram reel seen by more people, but there are some things you can do to increase your chances. Here are some ways to get the upper hand when using the IG reels algorithm:

  • Make use of trending hashtags: Using popular hashtags will help get your content seen by a larger audience.
  • Put some thought into when you share content on social media; timing is everything. Be sure to upload photos and videos to Instagram at peak usage times.
  • Make use of interesting and exciting content. People will ignore your content if it is dull.
  • Put some thought into making your videos interesting and visually appealing. Use engaging visuals and sound to tell a story that people will want to stick with.