Every social media brand is in a constant battle to produce interesting content that will attract more followers. A great deal of influence can be exerted through social media, so the war is legitimate. Successful application of this strategy has the potential to significantly expand your customer base and boost your bottom line.
Early in the year 2020, there were more than 3.8 billion people using social media. That a large proportion of your target audience can be reached and more leads generated with some effort on your part. However, this is only the case if you commit to your platform of choice and put forth substantial effort to produce high-quality, engaging content.
Carelessness with social media platforms will make what should be a simple task into a time-consuming one with no positive outcomes. By the beginning of the year 2020, Facebook and YouTube had become the two most popular social media sites, with WhatsApp coming in at a distant third. Instagram’s popularity is skyrocketing, and its user base is expanding rapidly. Twitter and LinkedIn are ideal social media platforms for business-to-business companies.
Follow these guidelines if you want your brand to succeed in its use of social media.
1. Be aware of your target demographic
Knowing your target market on Instagram is crucial to your success. Do your homework and you’ll soon know more about them than they do! If you want to attract new users to a social media site, you need to understand what those users hope to gain from joining.
Determine which social media platform and content types are most well-received by your intended audience. Rather than wasting time mastering every available platform, it will provide you with one or more focused options.
As an added pro, try out some new forms of content. Try uploading videos, Instagram or Facebook stories, GIFs, memes, and so on as well as still images. Consumers enjoy variety, so offering them a wide range of options is likely to increase your content’s chances of resonating with them.
2. Goal-setting
Brands, in contrast to people, aren’t on social media to keep up with friends and family or share in your life’s special moments. One of your goals in coming here is to develop a brand name or identity or both. Knowing your end goal for using social media is crucial. This means that you should aim for SMART goals.
A SMART goal is one that is:
Goal-oriented: Focus on achieving a particular outcome, such as a certain number of new subscribers or sales.
Any objectives you set must be able to be evaluated against some standard. If you don’t have a way to measure progress, it will be impossible to tell if you’re actually making progress.
Short-term objectives should be within your reach so that you can check them off your list and move on.
Goals that are more attainable, such as gaining 100+ followers in two weeks rather than two days, are preferable.
There should be a deadline attached to your goals so that you don’t get stuck working on the same thing for too long.
3. Optimize your content for mobile viewing.
Most social media sites are optimised for use on both desktop and mobile devices. Three billion people also use their mobile devices to access social media. Make sure that any media you share can be properly viewed on mobile devices.
They need to be of high quality without being too large in size, or your site will take forever to load on mobile devices. Make use of Canva to make images, gifs, or memes that can be adjusted for use on mobile devices and desktop computers.
4. It’s crucial to find a competent social media manager and hire them.
Having a dedicated team for each social media platform, led by an experienced manager, is essential. The ideal social media manager is both reasonably priced and relatively free of responsibilities. But keep in mind that you usually get what you pay for.
So, don’t expect miracles from a low-priced manager. In order to be an effective manager, one must possess the following traits:
The manager has a firm grasp of the brand and will use the brand’s voice when interacting with customers on social media. Knowing your brand inside and out is crucial. Make sure they can properly use grammar and spelling as well.
Without a long-term or short-term plan, your social platforms will stagnate if your social media manager isn’t strategic. In order to get things done efficiently, they need to prioritise their objectives.
5. Engage influential people
About half or more of consumers will consider a product only after hearing positive feedback about it from an influential person or website. So, if you want to boost your audience size, team up with influential people. Get in touch with influencers in your field who have a sizable following and a high engagement rate.
When you find the right person to review your product, you should compensate them for their time. In the form of monetary support, free goods, access to your brand’s marketing channels, etc.