The most popular social media site in recent years is TikTok. It is actively altering how we make internet purchases.
This is already known by your rivals, who are taking advantage of the situation. Who are you?
We’ve got your back if you want in but don’t know where to begin.
Four reasons why your company has to be on TikTok
While some platforms lose subscribers and gradually disappear from the market, others are continually being replaced by new ones. But, TikTok has accomplished something special.
It has quickly risen to prominence among social media platforms, and its user base appears to be expanding. TikTok was introduced in 2016, and by July 2021, it had amassed 3 billion downloads.
TikTok’s success can be attributed to the fact that it identified what people are interested in today: brief, entertaining material that will help them unwind from the stresses of daily life.
Access to a large audience
TikTok is one of the most popular social media platforms, with more than 1 billion active users per month.
TikTok makes it simple for businesses to interact with enormous audiences and attract new clients. It establishes trends more quickly than any other social network and ensures that consumers’ favourite material is distributed more successfully.
It is considerably simpler for a brand’s material to reach the public’s eyes due to the constant flow in its feed.
At the same time, TikTok is a perfect platform for businesses aiming to reach younger audiences because in the US, 62% of its viewership is Gen Z.
Enhances brand identity
In order to develop and share content that accurately represents a brand’s values and personality, marketers can now use TikTok to capitalise on the creativity and involvement of its user community.
Short films have allowed marketers to swiftly express their message and engage emotionally with their audience.
By encouraging consumers to connect and engage with brands and their messaging, this type of content has proved incredibly beneficial in raising engagement rates and brand recognition.
Of course, it makes sense that the development of a brand would follow recognition.
It’s affordable
TikTok is not just a fantastic tool for advertising, but it’s also a fantastic tool for organic growth.
This implies that companies with little to no funding can produce content that will receive a lot of organic exposure.
Unlike to other social sites like Meta, TikTok’s algorithm favours more popular viral material.
Hence, working with micro-influencers (with 10K to 50K followers), who are more economical and have a tendency to develop a tight-knit group within a certain specialty, might be beneficial for small businesses.
Encourages commercialization
TikTok advertisements are another another way that companies and brands advertise their goods or services on the site.
They are getting more and more well-liked as a result of their potential to connect with an ever-expanding user base and draw that audience in through original and artistic means.
TikTok ads target a particular audience by taking into account the interests of users as well as their location, gender, age, and language.
This makes sure that advertisements are shown to people who will likely find them relevant. The companies can develop distinctive ad experiences catered to the requirements of their audience through the app’s interactive shopping capabilities.
Why is TikTok useful for online shopping?
Due to a few important factors, TikTok has grown in popularity among online retailers.
First and foremost, it’s a fantastic tool for eCommerce firms to swiftly and efficiently communicate with a large audience.
Moreover, TikTok marketing and its advertising tools can be used by eCommerce firms on platforms like Amazon or Shopify to boost sales.
With the platform’s sophisticated algorithm, companies may more successfully contact potential customers than on other social media platforms by targeting particular customers based on their interests, demographics, and other factors.
By enabling comments, likes, and shares on posts, TikTok also gives businesses the chance to engage with their customers.
Following 3 TikTok eCommerce Best Practices
There are some rules brands must abide by in social commerce if they want to boost sales and profit from online purchases.
Let’s examine the three best practises that apply to this e-commerce platform the most and are most successful.
Employ shopping ads
Shopping advertising on TikTok have emerged as a go-to strategy for companies trying to broaden their audience and boost sales in today’s internet world.
These not only help retailers draw customers in, but they also increase conversions and revenue.
Establish a TikTok store
Ecommerce companies have many reasons to launch their own TikTok store.
To focus on specific audiences, marketers might employ advanced targeting choices.
Also, companies can benefit from exclusive TikTok advertising alternatives for TikTok retailers, like live-stream shopping ads.
Moreover, e-commerce companies like Shopify and BigCommerce offer native apps of their own to interface with TikTok and advertise their goods within the application.
Brands may create their own ecommerce experience within the platform in this way, utilising social media to increase sales.
TikTok has tremendous potential for ecommerce brands overall. Brands may leverage TikTok to increase sales and customer trust by fusing innovative content, influencer partnerships, and the platform’s advertising options.
Work with content creators
Ecommerce companies should carefully enlist the aid of regional creators in order to fully realise the potential of the TikTok platform.
Influencers are a terrific way for ecommerce firms to reach their target audience as they attempt to provide content that is trendy and has a distinctive, authentic voice.
As a result of these influencers’ strong personal connections with their followers, brand recognition and loyalty may improve.